Pulzivo vs GA4 vs Plausible vs Fathom: Pricing Compared (Oct 2026)
Analytics pricing pages are hard to compare because vendors meter different things. This page lists what each vendor published on its own site when we checked in October 2026. Prices change, so follow the links before you decide.
What is being counted
- Pulzivo meters events per month (page views, clicks and custom events all count).
- Plausible and Fathom meter monthly pageviews. Fathom states that custom events count towards the same allowance.
- GA4 standard is free of charge.
Because Pulzivo counts clicks and custom events as well as page views, the same traffic can use more Pulzivo events than it would use pageviews elsewhere. Run Pulzivo on the free plan for a few weeks to see your real monthly event count before picking a tier.
Pulzivo
| Plan | Price | Events / month | Websites | Data retention |
|---|---|---|---|---|
| Free | $0 | 10,000 | 1 | 30 days |
| Starter | $9/month | 100,000 | 2 | 6 months |
| Pro | $29/month | 500,000 | 5 | 12 months |
| Enterprise | $99/month | Unlimited | Unlimited | 24 months |
Full feature breakdown per plan is on the pricing page.
Google Analytics 4
Google describes Google Analytics as giving you the tools "free of charge" (Google Marketing Platform, as of Oct 2026). The cost is not money: GA4 uses first-party cookies such as _ga to distinguish users (Google Analytics Help, as of Oct 2026), and it takes more time to set up and learn.
Plausible
At the 10k monthly pageviews tier, Plausible lists Starter at $9/month, Growth at $14/month and Business at $19/month (plausible.io, as of Oct 2026). Higher pageview tiers cost more; use their slider for exact figures.
Fathom
Fathom's plans start at $15/month for up to 100,000 monthly pageviews, with 50 sites included and a 7-day free trial that requires a card. Fathom states it does not offer a free plan (usefathom.com/pricing, as of Oct 2026).
How to choose
- You rely on Google Ads conversion data: GA4 is hard to replace.
- You want a free plan without cookies or personal data, plus custom events: start with Pulzivo Free.
- You have many small sites: check how many sites each plan includes, not just the traffic limit.
- You are not sure about volume: run the tool alongside your current analytics for a few weeks before committing.
Try it
Pulzivo has a free plan (10,000 events/month, 1 website, no credit card). Compare plans on the pricing page or create a free account and add the script tag to your site.